Google ‘Winning on Mobile’ – De impact van mobiele laadtijd

Winning on Mobile

With Google’s new tool ‘Winning on Mobile’ you can speed up your website. comparing competitors and calculating the possible impact of a longer loading time.

How does it work?
Go to ‘Winning on Mobile’ and fill in your own URL and the URLs of your competitors.

Example with known health insurers

You now get an overview of the loading time vs. your competitors.

Please note that the NL database is not completely filled yet, so it may be that your website is not included.

Impact on sales
The tool at the bottom of the page gives you an impression of what the profit in loading time can mean. The data is based on a April 2017 study ‘ The State of Online Retail Performance’ which showed that every second delay can lead to a 20% lower conversion rate.


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